RZRecords, known earlier as "ron_zed DIY records" (or simply RZR), was established in late 2002 as an indie record label, but more so, as a home for a collective of outsider artists, pushing the envelope of extreme music.
As a very much non-profit, DIY oriented outlet, the label's early releases were mostly of CD-R format, with xerox inserts, spray paint art, cut-out collages and lots of DIY punk attitude.
Other early artistic endeavors included impromptu public performances, posters, zines, flyers, sticker bombing and various types of guerrilla art projects.Early releases were a low-means-maximum-exposure ethics take on genres like noise, free jazz, IDM and ambient, with the label being set up as a respectable front to simply to publish music too extreme or raw for most audiences.
While the label is currently focusing mainly on online releases or small batches of vinyl and CD, in the past RZR released on cassette tapes (both compact and micro), 3.5" floppy disks, and minidisc.
Under the RZRecords umbrella, collective members and joining artists had access to event booking, PR, branding, design-to-print services and other types of support required by artists.
RZR also provided representation and served as an agent for roster artists trying to get festival bookings, shows, exhibitions, art biennials and other endeavors such as reprints via other labels, compilation slots, hi-profile collaboration, radio airplay and performances, TV appearances, etc.
As of 2020, RZR mostly serves as the recording facilitator, distributor and online marketer of current roster artists.
The active personnel are currently scattered between several countries, allowing for a wider international reach.